Intcomex Chile, part of Intcomex, the leading distributor of technology products and value-added solutions in Latin America and the Caribbean, invited customers to experience the highly anticipated Martin Garrix concert. As JBL’s global brand ambassador and the face of the launch campaign for the new JBL Live 780 headphones, Garrix provided the perfect platform to strengthen the visibility of both JBL and Intcomex in the audio category while also showcasing JBL’s new Tune headphone lineup.
Customers of Intcomex Chile, the exclusive JBL distributor in the country, enjoyed an immersive brand experience that extended throughout multiple areas of the venue and exceeded expectations for both Intcomex and JBL. Outside the main arena, the JBL Stage featured live DJ performances before the concert and during the after-party, creating a vibrant JBL atmosphere long before the main event began.
Inside the venue, attendees had the opportunity to test the noise-canceling capabilities of the new JBL headphones through the interactive “Giant Headphones” activation. Participants were challenged to identify words taken from Martin Garrix song lyrics while listening to music with noise cancellation enabled amid the excitement of the event.
The VIP area also hosted influencers and special guests, who enjoyed exclusive access to a meet-and-greet with Garrix. The experience was made even more memorable as the artist had celebrated his birthday the day before.
“JBL is the number one speaker brand and one of the top three headphone brands in Chile. Through initiatives like this, we aim to maintain our leadership position in speakers while continuing to grow and strengthen our presence in the headphone category,” said Gabriela García, Consumer Product Manager at Intcomex Chile.
This marks the second time Intcomex has partnered with JBL for an event of this kind. In 2024, during Martin Garrix’s previous visit to Chile, the company executed a similar activation, further establishing a successful model that combines entertainment, hands-on product experiences, and brand building opportunities for the channel.
For more information about the JBL Tune and JBL Live 780 product lines, please contact:
Gabriela García
Consumer Product Manager – Intcomex Chile
gabrielag@intcomex.com
