Darío Pariente takes over as Senior Director, Endpoint Solutions, MCA to lead the regional strategy
At a key moment for the industry, marked by the profound transformation that the endpoint, PCs, laptops and devices segment is going through, driven by the
With the native integration of artificial intelligence, TD SYNNEX adds Darío Pariente as Senior Director, Endpoint Solutions, MCA. In that role, Pariente will lead the distribution strategy for Central America and the Caribbean, articulating the proposal of manufacturers such as Dell Technologies with the channel in the region to capture the opportunities that this new technological era brings with it. We talked with him about the challenges, opportunities and priorities that will mark his administration.
- What are your first priorities as Senior Director, Endpoint Solutions, MCA at TD SYNNEX and what is the strategy for Central America and the Caribbean?
Our priority is to strengthen the partner ecosystem in the region and accelerate the adoption of emerging technologies in the endpoint segment. Central America and the Caribbean represent a significant growth opportunity, and at TD SYNNEX we are focused on articulating innovation, manufacturers and partners to capture that market potential in a strategic and sustainable way.
- What differentiates TD SYNNEX as a Dell Technologies distributor in the region and what partner profile do you seek to strengthen?
TD SYNNEX offers a unique combination of global scale and in-depth local partner knowledge. Our logistics capacity, regional reach, enablement programs and access to a wide portfolio of products and technological solutions allow us to accompany partners in their growth in a sustained way. Our strategic relationship with Dell Technologies strengthens these capabilities and positions us to generate new business opportunities together with partners.
- How is TD SYNNEX positioning Dell Technologies’ AI proposition in laptops and desktops, and with which product line are you driving that strategy in the channel?
The integration of artificial intelligence into the endpoint represents a turning point for the industry, and the Dell Pro line is at the heart of that proposition. The Dell Pro 14/16 is the
Flagship Enterprise Device: Designed for professionals who demand high performance and mobility, it incorporates built-in AI capabilities that optimize productivity, video conferencing experience, and intelligent management of system resources. Its slim design, long battery life, and advanced connectivity make it a solution with a clear use case and tangible business value for the end user.
Together with Dell Technologies, we are actively working so that the channel can bring this proposal to the market with real impact, through training
digital solutions for customer management and expansion, and the development of specific use cases that allow partners to understand and communicate the differential value of these solutions more effectively.
- What are the main challenges for the channel in the region to adopt these solutions?
The central challenge is the transition to more consultative sales models. The speed of technological advancement demands increasing levels of specialization, and our role as distributor is precisely to accompany the channel in this transformation: with enablement that allows them to accelerate the adoption of new technologies, commercial support, market knowledge, and a close relationship with manufacturers such as Dell Technologies that accelerates this process of evolution.
Strategical collaboration and Perspectives
What concrete benefits do partners working with the TD SYNNEX + Dell Technologies offering gain in Central America and the Caribbean?
The combination of Dell Technologies and TD SYNNEX gives partners a solid platform to scale their business. We add world-class technological innovation with TD SYNNEX’s global scale, logistical capabilities, financing options and commercial support, reducing operational complexity and allowing them to tackle larger projects, access new opportunities and expand their reach throughout the region.
- What key message do you want to convey to the region’s channel at the beginning of your administration?
Central America and the Caribbean are regions with extraordinary potential for the technology business. Our commitment at TD SYNNEX is to work very closely
with our partners and with manufacturers such as Dell Technologies to continue to develop the ecosystem, capture new opportunities and build sustainable growth that benefits the entire region.
“Together with Dell Technologies, we are developing a pro-market strategy across the MCA region. We are working on a country-by-country basis with our partners to identify specific growth opportunities and accelerate the adoption of new technologies. In this process, TD SYNNEX plays a key role by providing global scale, logistics capabilities, channel development and a deep proximity to the partner ecosystem in the region.”
— Darío Pariente, Senior Director, Endpoint Solutions, MCA, TD SYNNEX
