Murano Announced as Inaugural Member, Ushering in a New Era of Institutional Bitcoin Strategy
BTC Inc, the parent company of Bitcoin Magazine and producer of the world’s largest Bitcoin conferences, today announced the formal launch of Chairman’s Circle, a premier tier of its Bitcoin for Corporations (BFC) initiative. This elevated track is designed for corporate leaders committed to building substantial Bitcoin treasuries and integrating sound money principles across their strategic roadmap.
Murano Global Investments PLC (NASDAQ: MRNO) has been named the inaugural Chairman’s Circle member, signaling a decisive shift in corporate treasury strategy for one of the world’s most ambitious hospitality and real estate developers.
“Murano is making a bold and visionary move, not just holding Bitcoin, but integrating it into their capital structure, customer experience, and long-term corporate strategy,” said David Bailey, CEO of BTC Inc. “This is exactly the type of leadership we created BFC to support.
”Already a holder of 21 BTC on its balance sheet, Murano has recently secured a $500 million Standby Equity Purchase Agreement (SEPA) largely earmarked for the purchase of additional Bitcoin. The Company is targeting an 80/20 balance sheet allocation towards Bitcoin, backed by divestitures of real estate, operating cash flow, and capital market activity.
“We see Bitcoin as a foundational strategic asset,” said Elias Sacal, Founder, Chairman and CEO of Murano. “Joining BFC aligns us with like-minded partners and rightfully positions Murano alongside some of the largest BTC Treasury companies in the world.”
Murano develops and operates premium real estate across Mexico, including branded hotels and resorts under the Andaz, Mondrian, Hyatt Vivid Grand Island® and Dreams Grand Island® brands. While expanding its Bitcoin holdings, the company remains focused on core real estate operations and intends to introduce Bitcoin-integrated customer experiences, including payments and loyalty features.
A New Tier for Corporate Bitcoin Leaders
Chairman’s Circle is built to provide an elite cohort of member companies with:
– Strategy sessions with fellow public company executives
– Access to exclusive research, regulatory briefings, and market intelligence
– Institutional media and IR support via Bitcoin Magazine and Bitcoin Magazine Pro
– Treasury design guidance, vendor referrals, and onboarding assistance
– Priority speaking opportunities at flagship conferences hosted by BTC Inc., including Bitcoin 2025, MENA, and Asia events
– VIP networking access to private dinners, symposiums, and analyst briefings
“Our existing members have laid the groundwork for what’s now possible,” said George Mekhail, Managing Director of Bitcoin for Corporations. “Chairman’s Circle is the natural evolution of that momentum, created in direct response to increased demand for more visibility, deeper engagement, and a platform to lead publicly from the front lines. Murano represents exactly the kind of conviction, scale, and strategic clarity this tier was built to support, and we’re proud to welcome them as our inaugural Chairman’s Circle member.”
