Intcomex Cloud’s journey began six years ago as an ambitious initiative to meet the growing demand for cloud-based solutions in the Latin American & the Caribbean. “As digital transformation gained momentum and the market shifted to SaaS, PaaS, and IaaS, we recognized the need to be ready,” shares Joseph Bouhadana, VP of Intcomex Cloud. “We built a robust portfolio early on to propel technology resellers, MSPs, and partners, creating opportunities for growth in the region.”
A startup spirit with visionary beginnings
Joseph took on the challenge of building Intcomex Cloud “from the ground up, operating like a startup”. This meant creating a go-to-market strategy, defining solutions, and developing the platform that powers today’s ecosystem. “It was an incredible opportunity to build something from the ground up and grow it into the thriving ecosystem we now have. But more than that, it was about delivering the right solutions to help drive digital transformation across Latin America,” he explains.
Intcomex empowers over 4,000 resellers and supports more than 200,000 end customers each month, establishing itself as the largest cloud ecosystem in Latin America. “This achievement is a source of immense pride for us,” says Joseph, highlighting the division’s commitment to delivering exceptional value to its partners by enabling growth, streamlining operations, and providing cutting-edge cloud solutions tailored to their needs.
Award-winning excellence
For the second consecutive year, Intcomex Cloud received Amazon Web Services’ (AWS) Rising Star Distributor of the Year award, a testament to its rapid growth and transformational impact on the cloud ecosystem. “This recognition reflects the way we operate and transform the ecosystem,” he explains, describing the achievement as both “challenging to attain and remarkable.”
The value differentiator for their customers
At the heart of Intcomex Cloud’s success is its ability to enable resellers to operate cloud-based businesses seamlessly. Key to this effort is the Intcomex Cloud Platform (ICP), a self-service platform designed to streamline operations and minimize friction. “Our watchword is to make processes as autonomous as possible for our customers,” says Joseph.
Localized support is another cornerstone of their strategy. With nearly 100 certified pre-sales engineers and dedicated account managers across countries, Intcomex Cloud ensures resellers and end customers receive tailored assistance. “Our close relationships and engagement with customers are what truly set us apart,” Joseph highlights.
Intcomex also leads by example, leveraging its full suite of tools to demonstrate best practices. Through the ‘Marketing Intelligence Hub’, resellers gain data-driven insights to optimize their go-to-market strategies with AI. The ICP platform simplifies cloud service management, enhancing operational efficiency, while ‘Insights’ provides comprehensive training and certification to help customers develop new skills and deliver superior services. ‘Premier Cloud Support’ offers expert guidance, ensuring seamless customer experiences. Additionally, Intcomex Cloud’s ‘Innovation Hub’ continuously drives new ways to propel cloud resellers to the next level. This hands-on approach not only empowers resellers but also ensures they fully understand and maximize the value of the products they sell.
2024: Success amid challenges, 2025 – Digitalization continues to redefine work
“2024 was a year of success amid challenges,” Joseph reflects. “After a rollercoaster period for the tech industry, we surpassed our growth expectations. But 2025 is where the real excitement begins.”
Artificial intelligence takes center stage this year, with a focus on infrastructure, large language models, and advancements in data and security. “AI isn’t just a buzzword. It’s about selling, implementing, and supporting solutions that matter to our customers,” he explains.
To further elevate its offerings, Intcomex is set to host its largest-ever Value Business Summit in Mexico, blending cloud and value brands in a landmark event. Additionally, a robust training program will accredit resellers with the knowledge they need to succeed in the evolving cloud landscape.
