The Barbados Tourism Marketing Inc. (BTMI) announced that the celebration of World Tourism Day will be a week-long series of events and activities that will honour the invaluable contributions of the tourism sector to Barbados.
This year’s celebration will highlight the theme set by the United Nations World Tourism Organization (UNWTO) for World Tourism Day—“Tourism and Peace”—and will underscore the pivotal role tourism plays in fostering economic growth, cultural exchange, and social harmony in Barbados.
During today’s press launch, Chief Product Development Officer, BTMI, Marsha Alleyne, emphasized the importance of the tourism sector, stating, “Tourism is the lifeblood of our economy, providing thousands of jobs and contributing millions of dollars to the development of our nation. It is our duty to recognize and celebrate the hardworking individuals who make this possible. Tourism Week 2024 is an opportunity for us to show our appreciation and to highlight the peace and prosperity that tourism brings to our island.”
Celebrating World Tourism Day
The centrepiece of Tourism Week will be the observance of World Tourism Day on Friday, September 27, 2024. This year’s theme, “Tourism and Peace,” underscores the vital role tourism plays as a catalyst for fostering peace and understanding between nations and cultures. As a destination that welcomes visitors from around the world, the BTMI understands that tourism can be a powerful force for peace, by bringing people together and creating a more connected and compassionate global community.
Key Events During Tourism Week 2024:
- Church Service – Sunday, September 22, 2024: The week begins with a church service at Mount Zion United Holy Church from 8:15 a.m. This event will bring together tourism professionals from all faiths and backgrounds to express gratitude, reflect on their accomplishments, and foster a sense of community within the industry. The service will feature a message from the Minister of Tourism and International Transport, the Hon. G.P. Ian Gooding-Edghill, musical performances, and cultural presentations.
- Tourism Megafest – Tuesday, September 24 to Wednesday, September 25, 2024: The Lloyd Erskine Sandiford Centre will also host the Tourism Megafest, an immersive expo showcasing the rich cultural diversity, unique attractions, and hospitality of Barbados. The event will include exhibitions, interactive seminars, live performances, and a career showcase, providing valuable insights and opportunities for those interested in the tourism industry.
- Restaurant Season – September 1 to October 31, 2024: This year’s Restaurant Season will run from September 1 to October 31, 2024, in support of Tourism Week and the Barbados Food and Rum Festival. Participating restaurants across the island will offer specials, discounts, and themed culinary events to showcase the diverse dining experiences available in Barbados.
- Industry Specials – September 22 to September 28, 2024: Special discounts will be offered by accommodation venues, restaurants, and attractions for industry personnel and residents with valid national identification. These specials will include staycations, day passes, and dining offers, among others.
- Strict Guardians of Our Heritage Charitable Event – Saturday, September 28, 2024: The tourism community will engage in a clean-up event to honour one of the island’s heritage assets, raising awareness about the importance of preserving these sites as part of Barbados’ competitive tourism strategy. The BTMI will be joining Dr. Carla Daniel, Director of the Barbados Sea Turtle Project at Drill Hall Beach. This is the largest turtle nesting area in Barbados that was affected by Hurricane Beryl. The organisation will be helping with the clean-up and we encourage persons to join us. Interested persons should reach out to Chanique Morris at chaniquem@visitbarbados.org.
- World Tourism Day Celebration – Friday, September 27, 2024: World Tourism Day will be marked with the Peli Can Island Community Pop-Up, held in association with the Barbados Food and Rum Festival. This event will be a large pop-up, inviting tourism workers, tourists, and locals to enjoy Bajan cuisine and traditional entertainment.
Alleyne continued to highlight the significance of Tourism Week, stating, “Tourism Week is not just a celebration; it is a testament to the resilience and dedication of our tourism professionals. By recognizing their contributions and promoting our destination’s unique offerings, we strengthen the very foundation of our economy and culture. We invite everyone to participate in the festivities and join us in showcasing the best of Barbados to the world.”
For more information on Tourism Week 2024 and to stay updated on the latest events, please visit www.visitbarbados.org or follow us on Instagram at @thebtmi.
