Through this regional alliance, which includes Brazil and Central America, the distributor aims to accelerate the adoption of integrated and recurring business models by promoting Next-Generation Security technologies and unified platforms, supported by a comprehensive technical, commercial, and financial enablement strategy focused on channel growth.
At a time when digital transformation and cyber threats are evolving at an unprecedented pace, Licencias OnLine announces a strategic alliance with Palo Alto Networks, a global cybersecurity leader providing next-generation solutions and platforms to thousands of customers worldwide across all industries.
This collaboration seeks not only to expand the technology portfolio available to channel partners, but also to transform the way organizations consume and manage security, prioritizing operational efficiency and long-term profitability.
In this regard, João Marques dos Santos, Ecosystem Leader for Palo Alto Networks LATAM, highlighted the importance of this partnership:
“Licencias OnLine is a key partner for our channel strategy in the region. Their expertise in recurring business models, regional reach, and technical and commercial enablement capabilities will allow us to provide our partners with the tools they need to evolve toward managed services and high-value cybersecurity solutions for their customers.”
Integrated Platforms and Next-Generation Security: The Core of the Alliance
The primary objective of this collaboration is to accelerate the adoption of flexible consumption models and next-generation cybersecurity across the region, replacing fragmented approaches with unified, automated, and AI-driven architectures.
The joint offering will leverage key Next-Generation Security (NGS) technologies, including Prisma SASE and Cortex Cloud for hybrid and multi-cloud environments, as well as Cortex XDR and Cortex XSIAM for AI-powered security operations.
This is complemented by Palo Alto Networks’ Next-Generation Firewalls, integrated into Zero Trust architectures that reduce risk and simplify security operations through a unified and automated approach.
Palo Alto Networks’ strategy targets a broad market spectrum, ranging from Enterprise to Midmarket and SMB organizations, with a particular focus on critical verticals such as financial services, government, telecommunications, energy, and retail. The goal is to address pressing challenges such as ransomware prevention and response, protection of distributed workforces, and the modernization of Security Operations Centers (SOCs) to reduce threat detection times.
Additionally, Palo Alto Networks’ open architecture enables native integration with leading cloud providers and other technology partners for infrastructure and backup solutions.
The Channel at the Center: Evolving Toward Recurring Models and Managed Services
From the perspective of Carolina Losada, CEO of Licencias OnLine, this alliance positions LOL as a distributor that not only commercializes the Palo Alto Networks portfolio but also develops channel capabilities to scale emerging growth areas such as SASE, Cloud, SecOps, and Identity.
According to Losada:
“Palo Alto Networks’ strategic solutions are designed for recurring consumption models. At LOL, we have the expertise required to help our partners capture that value by developing service-based offerings, subscriptions, and continuous management models.”
In fact, nearly 70% of Licencias OnLine’s business is based on cloud models and recurring revenue streams.
One of the key opportunities for channel partners joining this alliance is the transition toward Managed Security Service Provider (MSSP) models. Partners gain access not only to one of the most comprehensive cybersecurity platforms in the market but also to the support needed to ensure a profitable transition.
“At LOL, we understand that channel growth no longer depends solely on closing new deals, but on building sustainable business models,” Losada added.
Regional Value-Added Services: Training, Financing, and Digital Tools
Licencias OnLine leverages its strong regional presence across more than 14 countries and a top-tier technical team of more than 70 certified engineers who provide support ranging from architectural design to proof-of-concept development and complex deployments.
One of the fundamental pillars of this strategy is SmartHub, LOL’s digital commerce platform, which automates critical processes such as quoting, billing, renewals, and end-to-end subscription management. In addition, LOL Capital Services, the company’s financial services arm, provides flexibility for executing large-scale projects.
Looking ahead, Losada emphasized:
“Palo Alto Networks has already defined the future of cybersecurity. LOL is here to make that future a reality for the channel.”
Through this alliance, Licencias OnLine reaffirms its commitment to being a strategic partner that prepares the ecosystem for future challenges, ensuring that every partner can capitalize on opportunities with next-generation cybersecurity solutions.
On June 25, Licencias OnLine will host an exclusive webinar to present this new strategic alliance. Register here and discover the opportunities that Palo Alto Networks and Licencias OnLine can bring to your business.
