Intcomex Guatemala, part of Intcomex, the leading distributor of technology products and value-added solutions in Latin America and the Caribbean, successfully hosted another edition of Intcomexpo Guatemala, reaffirming its position as one of the country’s premier technology industry events.
Over two days, the event welcomed more than 1,280 attendees and featured 31 leading technology brands showcasing their latest solutions, sharing market insights, and strengthening relationships with distributors, retailers, and business partners.
“At Intcomex, we’re proud to represent a diverse portfolio of leading technology brands and to create opportunities for manufacturers and customers to connect, collaborate, and build meaningful business relationships through events like Intcomexpo,” said Allan Escobar, General Manager of Intcomex Central America.
The event began with exclusive business meetings focused on high-volume customers, retailers, and consumer-focused partners, creating valuable opportunities for networking and business development between vendors and channel partners. The expo floor then opened to hundreds of attendees, who had the opportunity to meet directly with participating brands, explore new product offerings, and identify opportunities to grow their businesses.
One of the event’s highlights was the keynote session, “From Transactional Selling to Consultative Selling: The Path to Greater Profitability,” presented by Kenneth Linares, Sales Manager at Intcomex Guatemala. During the presentation, attendees gained practical strategies and proven methodologies for transitioning to higher-value sales models, helping them increase profitability and stand out in an increasingly competitive market.
The session generated strong interest among attendees, who actively participated and responded positively to the insights shared on how to drive business growth through a more consultative and digitally focused approach.
Participating brands also highlighted the event’s strong turnout and high level of engagement, reinforcing Intcomexpo’s role as a valuable platform for bringing together innovation, education, and business opportunities under one roof.
Through events like Intcomexpo, Intcomex continues to support the growth of the technology channel by connecting customers with new technologies, industry expertise, and opportunities to expand their businesses across Guatemala and the region.