Intcomex Panama, the leading technology products and value-added solutions distribution platform in Latin America and the Caribbean, launched a new edition of La Ruta Intcomex, an initiative designed to bring innovation, training, and business opportunities closer to customers and strategic partners across different regions of the country.
The first stop, held at the end of April in the city of David, Chiriquí Province, brought together leading industry manufacturers such as HP, Dell, Lenovo, Kingston, Epson, Canon, APC, TP-Link, Forza, Xtech, and Microsoft, who showcased new solutions and technology trends to attendees.
During the event, customers had the opportunity to interact directly with brand representatives, discover new product launches, and explore business opportunities to strengthen their operations and expand their technology portfolios.
“La Ruta Intcomex Panama represents much more than a business event; it is a clear reflection of how we understand the business and the evolution of the channel in our country. When we bring our Product Managers and brand representatives to interior regions and border areas, we are not only bringing a portfolio — we are bringing knowledge, global trends, specialized training, and access to new business opportunities,” said Danis Rodríguez, Sales Manager at Intcomex Panama. “Ultimately, La Ruta Intcomex does more than connect brands with customers. It connects vision, innovation, and opportunities with every corner of Panama.”
This event series is part of a broader effort taking place in key cities across the country, aimed at connecting resellers and business partners with the industry’s leading brands while strengthening relationships between manufacturers, the channel, and end customers.
Through this program, Intcomex continues to reaffirm its commitment to supporting the channel beyond the capital city by creating spaces where innovation, training, and networking become key drivers for sustainable growth in Panama’s technology business ecosystem.