Intcomex, the leading platform for technology distribution and value-added solutions in Latin America and the Caribbean, is expanding its regional lineup this year with the addition of Anker Innovations. This strategic partnership strengthens the company’s offering with a portfolio of smart-charging, audio, and connected-home products that will elevate the value delivered to the entire distribution channel.
Globally recognized for innovation, durability, and outstanding user experience, Anker Innovations brings a family of high-performance product lines built on advanced engineering and thoughtful design:
- Anker leads the smart-charging and portable-power segment with a broad range of chargers, power banks, and hubs featuring industry-standard safety certifications and proprietary technologies like PowerIQ and GaNPrime—packing more power into smaller, more efficient devices.
- Soundcore stands out in audio thanks to its innovations in active noise cancellation, Hi-Res sound, app-driven customization, and acoustic quality that rivals top brands—at far more accessible price points.
- Eufy elevates the smart-home category with security and cleaning solutions such as cameras, video doorbells, and robot vacuums designed for easy setup, local data privacy, and high performance without subscription fees.
With more than 100 million users worldwide, Anker’s arrival through Intcomex underscores both companies’ commitment to making premium consumer tech more accessible throughout the region.
“Anker and its brand family have built their leadership in the U.S. through a strong digital strategy and a compelling value proposition,” said Nicolás Boffi, VP of Retail & Accessories at Intcomex. “As consumers in Latin America increasingly shift to digital channels and look for better quality at fair prices, we believe Anker is perfectly positioned for success in the region.”
This partnership strengthens the regional distribution ecosystem by giving resellers direct access to globally recognized consumer-tech brands with solid support and consistent availability.
Thanks to Intcomex’s logistics infrastructure, regional footprint, and technical expertise, partners will gain faster access to inventory, competitive conditions, incentive programs, and comprehensive support designed to boost channel profitability.
A joint training and marketing plan will also roll out, aimed at helping resellers accelerate sales and maximize their business potential. This plan includes in-person and virtual training sessions, POP materials, digital catalogs, video content, digital campaigns, and certified technical assistance—ensuring both online and physical retailers are fully equipped to succeed.
“At Intcomex, we aim to bring in brands and portfolios that not only fit our markets but actively innovate for them,” Boffi added. “In categories as fragmented as accessories, brands with proven track records in highly competitive markets—and that stand out for innovation and quality beyond pricing—play a key role in raising the bar and driving share growth across the region.”
This regional alliance—spanning from Mexico to Chile—creates meaningful growth opportunities for resellers and strengthens the presence of Anker, Soundcore, and Eufy as leading brands in smart charging, audio, and smart-home solutions tailored to the needs and habits of Latin American consumers.
