The Strategic Business Summit (SBS), Intcomex’s flagship event and one of the most important gatherings in the Latin American tech distribution industry, took place this month at the Hard Rock Hotel Los Cabos. The event brought together more than 100 attendees, including top vendors and key clients from across the region, in a setting designed to strengthen partnerships, spark new business opportunities, and build lasting trust within the tech ecosystem.
“Making the SBS a true business development and relationship-building platform goes far beyond good logistics or an attractive agenda,” said Sandra Barahona, Marketing Director at Intcomex. “It takes vision, purpose, and flawless execution aligned with our goals—delivering real value both to our sponsoring brands and to our clients. Our mission is to create exceptional experiences and uphold a platform recognized for its ability to generate business.”
This year’s SBS stood out as a space for genuine connection and meaningful collaboration. One-on-one meetings and business roundtables were paired with networking experiences focused on inspiring trust and cooperation. The sessions resulted in concrete business opportunities, proving the strength of the event format and reinforcing the community of clients and vendors that continue to trust Intcomex.
The event featured participation from some of the most renowned technology brands in the industry, who presented their latest solutions, strategies, and growth outlooks for the region — including AMD, APC, Asus, Custom, Dell Enterprise, Dell Systems, Epson, Forza, HP, Kingston, KlipXtreme, Lenovo, Logitech, McAfee, Microsoft, MSI, Nexxt Home, Next Infra, Poly, Primus, Sandisk, Seagate, TP-Link, and Xtech.
During the sessions, AMD shared its vision on the growing role of artificial intelligence in the PC market: “At a time of strong market momentum, this brand continues to lead the way in next-generation AI PC experiences, combining performance, energy efficiency, and AAA gaming power,” said Diego Ulloa, Brand Champion at Intcomex. “We’re strengthening our presence in the SMB segment across the region alongside HP, Lenovo, Dell, and Asus, with refreshed AMD Ryzen AI portfolios that are helping drive the growth of the regional tech ecosystem.”
Balancing strategic insights, high-level networking, and immersive experiences, the Strategic Business Summit 2025 reaffirmed its position as the leading B2B relationship and business-generation platform in Latin America’s technology industry.