The leading value-added distributor in the region completed the seventh edition of its traditional tour across the main cities of Latin America. This year, Generative Artificial Intelligence and hybrid models were a central theme in the discussions.
LOL Partner Exchange has become a key space to strengthen Licencias OnLine’s connection with its partner ecosystem through one of its main approaches: LOL Smart Partnerships. These gatherings aim to provide valuable content and foster networking.
This year’s roadshow was held under the motto “Inspiring Changes, Building Smart Opportunities.” The goal was for partners to gain access to strategic insights, connect with other industry leaders, and discover GenAI solutions applied to current and future challenges. Generative AI and hybrid models were a cross-cutting theme throughout the discussions, redefining the rules of the market.
In total, the LOL Partner Exchange 2025 tour included 9 in-person events across 9 different countries in the region, hosting around 1,000 attendees, including more than 700 partners and over 20 strategic brands from the distributor’s portfolio.
Events across Latin America
The regional tour of LOL Partner Exchange, marking its seventh edition, took place over several months, beginning in June.
- The event in Mexico was held on June 4, 2025, at Jardín Foresta.
- The following day, June 5, 2025, the Partner Exchange took place in Paraguay at Paseo La Galería.
- In mid-June, Peru hosted its edition over two days, June 19–20, at Hotel Paracas.
- The tour continued in Central America, with the seventh edition held in San José, Costa Rica, on July 2, 2025.
- The event in Colombia spanned two intensive days on July 17–18.
- In Uruguay, LOL Partner Exchange was held on August 13, 2025, at the Hyatt Hotel.
- A few days later, on August 21, 2025, the roadshow arrived in Chile.
- The Argentina event took place on September 1, 2025, at U-House, marking an emotional reunion with local partners after several years without hosting in the country.
- Finally, the tour closed in Ecuador on September 18, 2025, at the Swissotel.
The voice of Carolina Losada, CEO of Licencias OnLine
The importance of closeness and direct exchange with the partner ecosystem was a key message throughout the tour. Carolina Losada, CEO of Licencias OnLine, summarized the purpose of these gatherings:
“These meetings are not only about telling you where we are, what our vision is, and what our alliances say, but also about engaging in conversation, getting closer, and listening to what you need from us.”
This collaborative spirit and channel-focused approach were also highlighted by other executives, who noted that partnerships are fundamental, even allowing companies that compete with one another to find common ground and develop joint solutions.
LOL Partner Exchange thus reaffirmed its role as a relevant event for connecting, discovering practical AI applications, and transforming innovation into tangible results.