Intcomex reaffirmed its regional leadership by celebrating the twentieth edition of the Retail Workshop (RWS) in Punta Cana, consolidated as the most relevant meeting point for resellers, manufacturers, and key players in the technology industry in Latin America and the Caribbean. In this context, attendees had the opportunity to listen to Daniel Lacalle, renowned economist and CEO of Alpha Strategy Services, who shared an optimistic and disruptive vision about the future of technology retail in the region.
“Despite inflation and global challenges, this sector is going to experience an absolutely unmatched boom in the coming years,” emphasized the economist, explaining that this perspective is based on understanding that many of the variables often labeled as “uncertainties” are, in fact, certainties: “Taxes are not an uncertainty; they are a certainty. Taxes will rise in the coming years.” He also added that “inflation is not the rise in prices; the rise in prices is a consequence of inflation,” and that interest rates will tend to fall in the medium term because “governments cannot finance themselves.”
Far from being a setback, Lacalle argued these conditions create real opportunities for tech retail. Consumer spending remains strong because “it’s driven by the people and segments with the highest purchasing power.”
He also pointed to AI as a catalyst for positive change, saying, “AI is not a threat… what’s remarkable is that those who adapt the fastest often have the least formal training.” According to Lacalle, this means more productivity, more efficiency, and highly personalized consumer experiences—key advantages for the industry’s future.
Looking at the global stage, Lacalle added: “The world is in better shape today than it was a year ago… Every hour, 10,000 people join the middle class.” His closing message was clear: in times of accelerated change, tech retail shouldn’t get distracted by headline volatility but focus on the certainties shaping what comes next.