Generative Artificial Intelligence (GenAI) has positioned itself as one of the most influential drivers of digital business transformation. Its impact goes beyond individual productivity: it redefines processes, automates complex operations, and creates new ways of interacting with data, users, and systems. However, in the field of cybersecurity, this powerful tool presents a double-edged sword.
Licencias OnLine analyzes and shares its expert opinion based on one question: Are we facing an indispensable ally for digital defense or a risk we still do not fully understand?
GenAI refers to artificial intelligence (AI) systems capable of creating new content such as text, images, or code based on advanced language models. In the business environment, this technology is being applied to multiple areas: from digital assistants that draft emails or summarize documents, to platforms that automate processes and predict operational scenarios. Its adoption is already reflected in tools such as Microsoft Copilot, Adobe Firefly, and enterprise solutions that integrate AI into daily workflows.
The acceleration of this adoption is evident. According to data from the recent Bonus Track LOL Trends 2025, 87% of executives expect revenue growth thanks to AI in the next three years. This shows that more organizations will work with customized GenAI models, adapted to specific requirements and smaller environments.
According to a LOL report, it is projected that in the coming years 85% of company interactions with customers will be automated and more than 50% of data will be managed autonomously, based on information from Oracle.
This level of automation brings obvious benefits: efficiency, scalability, and reduction of repetitive tasks. However, it also demands new capabilities, especially in scenarios where digital security and governance are still evolving.
In fact, as the firm Eset warns, “just as AI provides new tools to detect, prevent, and respond to threats, it also expands the capabilities of malicious actors.” This scenario has led 72% of executives surveyed in Latin America by PWC to increase their investment in GenAI for cybersecurity in the past year alone.
In cyber defense, GenAI-enabled tools are already integrated into solutions such as Azure Sentinel, AWS GuardDuty, Check Point Infinity, and Trend Micro Vision One. These platforms use advanced machine learning algorithms to detect threats in real time, reduce false positives, and activate automated responses to possible incidents.
The promise is clear: more speed, more accuracy, less exposure. But so is the risk: the effectiveness of these tools depends on their proper implementation, monitoring, and continuous training.
In fact, the same LOL report points out a critical issue: the shortage of specialized talent in AI and cybersecurity represents vulnerability. In many cases, organizations adopt these technologies without having teams prepared to configure, govern, or even understand their operational implications. This can turn GenAI into a “hidden risk,” especially if implemented as a magical solution without a clear strategy behind it.
In this scenario, the channel plays a central role. Licencias OnLine highlights the evolution of its partners towards models such as Smart Partnering, where the distributor not only delivers technology but also acts as a Managed Service Provider (MSP), offering continuous support, preventive analysis, advanced cyber protection, and value-added services. These partners have the ability to guide companies in the safe, scalable, and responsible adoption of artificial intelligence, aligned with business objectives and security regulations.
Licencias OnLine emphasizes that the increase in automation and AI must be accompanied by responsible planning, continuous monitoring, and clear governance. Without these components, even the most sophisticated tool can amplify risks instead of mitigating them.
GenAI is here to stay, and its role in cyber defense will continue to grow. The difference will lie in how it is used, who manages it, and for what purpose it is integrated. At this point, the channel has the opportunity —and the responsibility— to become the true digital guardian of the business ecosystem.