In a world where digital transformation, cybersecurity, and work flexibility are no longer optional but mandatory, Citrix remains a key player in the evolution of digital work alongside Licencias OnLine.
During her visit to LOL Mexico, Rocío Hurtado, Commercial Director of Citrix Latin America, shared her strategic vision focused on how channels in Mexico can successfully transition to more agile, resilient, and user-centric models.
Citrix is no longer just a desktop virtualization solution. Today, it is a comprehensive platform that enables secure, efficient, and optimized digital work across traditional, modern, and cloud-native architectures, while adapting to each country’s local regulations and capabilities.
In Rocío’s words, the evolution of the modern worker demands a work environment that provides secure, seamless, and frictionless access to any resource from anywhere. The pandemic accelerated this need, but the true transformation is just beginning.
Citrix now offers solutions that go beyond traditional VDI (Virtual Desktop Infrastructure). From secure web application management to performance monitoring, Citrix has become a holistic tool that provides IT departments with visibility, security, and control—without compromising user experience.
One of the most relevant topics discussed during the event was the role of the enterprise browser as the new security perimeter. Traditional technologies such as VPNs or full virtual desktops are being replaced by lighter, more scalable, and cost-efficient solutions with a significantly better user experience.
Citrix’s spokesperson also emphasized the importance of adopting solutions aligned with Zero Trust architecture, allowing employees to access applications from any device with full assurance of confidentiality, identity, and control.
In response to the challenge of adopting the cloud without losing control, Citrix offers its Universal Hybrid Multi-Cloud approach, enabling a gradual transition to cloud environments while respecting local regulations and diverse technical capabilities. This empowers companies to choose their path to the cloud without impositions or loss of governance.
Rocío Hurtado, Commercial Director, Citrix Latin America
For technical and development teams, Citrix is launching Secure Cloud Developer Spaces, a solution that enables work in secure, self-managed, high-performance environments without friction with IT. This accelerates innovation without compromising security or technological resources.
“In the Citrix ecosystem, partners like Licencias OnLine play a fundamental role. As a strategic distributor with over a decade of collaboration, LOL acts as an extended arm—bringing Citrix to various regions and states across Mexico through training, financing options, and specialized enablement,” said Rocío Hurtado.
She also reaffirmed the joint commitment of Licencias OnLine and Citrix to the digital growth of Mexico and Latin America, emphasizing the importance of tailored solutions to face the region’s specific challenges in highly dynamic and competitive environments.
Another key point addressed was Citrix’s stance on the use of Artificial Intelligence.
“With Citrix, AI tools can be used securely, as data remains protected and under control,” added.
The acquisition of companies like Unicon was also highlighted. Unicon provides a lightweight operating system that enables the continued use of end-of-life devices by extending their functionality through virtual desktops—reducing costs without compromising security.
“Over the past few years, Citrix has positioned itself as a strategic technology ally for companies requiring cybersecurity, scalability, and superior user experience. More than just a VDI solution, it is now a complete platform designed for the realities of modern digital work, with tools that allow organizations to observe, optimize, and secure every interaction within the work environment,” said Cecilia Rodas, BDM for the brand at Licencias OnLine.
The distributor continues to strengthen an ecosystem where collaboration, shared vision, and sustainable growth are fundamental pillars. Currently, through its Smart Partner initiative, LOL is fostering business relationships with channels that go beyond transactional ties, aiming for strategic partnerships built on trust, financial sustainability, and ongoing dialogue.
To learn more, visit: https://www.licenciasonline.com/ar/es/inicio