The Caribbean tourism industry is gearing up for a week of discussions, insights and networking as the Caribbean Tourism Organisation’s (CTO) State of the Tourism Industry Conference (SOTIC) got underway here on Monday.
SOTIC 2024 is being held under the theme “Caribbean Tourism: Fuelling our Lifeblood” and the organisers said that it will delve into the critical issues shaping the region’s tourism landscape and explore innovative strategies for sustainable growth.
The weeklong event is being hosted by the Cayman Islands Department of Tourism and Ministry of Tourism and Ports and will include business sessions of the Barbados Caribbean Tourism Organization (CTO) executive committee, Board of Directors and the Ministerial Council.
The two-day SOTIC conference, starting on Wednesday, will feature a diverse lineup of speakers, panellists and experts who will share their knowledge and perspectives on a wide range of topics.
The CT said that the conference will address the urgent need for sustainable tourism practices that balance economic growth with environmental protection and social responsibility.
“Sessions will explore innovative solutions for reducing carbon footprints, conserving natural resources, and supporting local communities,” it said, adding that “the transformative power of technology in the tourism industry will be a central focus.
It said discussions will revolve around artificial intelligence, data analytics, and digital marketing strategies that can enhance the visitor experience and drive efficiency.
The crucial role of air travel in facilitating tourism growth will be examined. Industry leaders will discuss challenges and opportunities related to airlift, route development, and regional collaboration.
The conference will also analyze the evolving cruise sector and its impact on Caribbean destinations. Topics will include port infrastructure development, sustainable cruise practices, and community engagement.
The CTO said the conference will also celebrate the achievements of women in tourism and explore strategies for fostering leadership and mentorship within the industry.
“SOTIC 2024 provides a vital platform for Caribbean tourism stakeholders to come together and chart a course for a resilient and prosperous future,” said Dona Regis-Prosper, CTO Secretary-General ad chief executive officer.
“We are excited to welcome delegates from the Cayman Islands, across the region, and around the world to engage in meaningful dialogue and collaboration,” she added.
The conference programme includes keynote presentations, panel discussions and networking events.
Among the speakers are Anton Edmunds, the general manager, Country Department Caribbean Group at the Inter-American Development Bank (IDB), and Janelle Hopkin, President and Managing Director of the renowned Spice Island Beach Resort in Grenada.
