Caribbean Today News

Survey: 82% of Americans Scared That Supply Chain Issues Will Ruin Their Life Plans

– 77% say the rise of the COVID-19 Delta variant is increasing their supply chain concerns

– 92% believe more disruptions are coming and 66% are scared that they will never end

– 80% say delays and shortages could cause them to cut ties with favorite brands

Recent supply chain delays and disruptions have negatively impacted the lives of Americans, leaving many feeling frustrated, angry, and scared that the disruptions will never end, according to a new study by Oracle. The study of more than 1,000 U.S. consumers found that worries about more delivery delays, product shortages, and disruptions are worsening across the nation due to the rise of the COVID-19 Delta variant, and that people are looking to brands to help settle their concerns.

Supply Chain Disruptions Are Impacting Americans in Negative Ways
Over the past year, supply chain disruptions have become top-of-mind for nearly all Americans and have had a widespread impact on day-to-day life.

People Are Scared That the Supply Chain Disruptions Will Never End
Americans are increasingly worried that supply chain disruptions will continue to negatively impact their futures with many seeing no end in sight.

If Brands Don’t Prepare for Disruptions, They’ll Risk Losing Valuable Customers
The supply chain has become a critical part of people’s purchasing decisions. Organizations that don’t prioritize their supply chains risk declines in customer loyalty and revenue.

“These insights paint a clear picture that the ongoing global supply chain issues are impacting many Americans,” said Jon Chorley, group vice president of SCM product strategy and chief sustainability officer, Oracle. “Ultimately, the supply chain is where brand promises are either met or broken. Organizations that are able to provide the supply chain efficiency and transparency that customers expect will be rewarded with greater customer loyalty and accelerated business growth.”