Trust International, the one-stop brand for digital lifestyle accessories, has taken fundamental steps in its mission to simplify everyday life with clever and sustainable solutions. With its Clevergreen initiative, the company is pursuing many projects concerning the environmental impact of its products, packaging, and operations. “With Clevergreen, we are at the start of our sustainable journey,” said Allard Boer, CFO at Trust. “We are strongly reducing waste and plastics used in our products and packaging and are making more use of materials from renewable resources. We are also aiming to improve recyclability and optimise our process and operations to reduce our CO₂ footprint.”
Trust focuses on clever changes that can make a green difference and has already hit some of its milestones. The company has switched to online manuals for most products, removing paper manuals from packaging. Trust has also reduced the size of its packaging and is replacing and removing inner buffers made of plastic. “Making this change to our GXT gaming headset packages, already resulted in a 16% reduction of plastics in 2020,” said Boer. “We’re constantly looking for recyclable alternatives to traditional packaging methods and are participating in various audits for sustainable certifications such as FSC and GRS.
To enable consumers to make more sustainable choices, Trust is introducing an eco-rating system for its packaging and products. For instance, a rating will be given based on the use of FSC certified carton or volume-optimized packaging free from plastics, foam, PVC, and polystyrene. The highest rating will apply when packaging is the most environmentally friendly and the product itself is made of recycled materials.
Atlanta laptop bag, first Clevergreen product made of recycled materials Today, Trust announces its first of many upcoming products made of recycled materials: the Atlanta laptop bag eco. A convenient and eco-friendly bag made from 17 recycled PET bottles. Accessories, peripherals, and personal belongings are safely stored in the extra compartments of the bag while commuting between home and the office in the new hybrid working era.
The origin of the materials used has been verified according to Global Recycled Standard (GRS). This means that the fabric supplier is GRS certified, and a transaction certificate (TC) for each shipment proofs the fabric is indeed created from recycled materials.
“Business as usual is no longer an option. We need to pay evergreen attention to the planet and the people involved in our eco-system. It’s our responsibility and ambition to sustainably design products, run operations and offer consumers smart, affordable and sustainable choices.” said Boer. “This is not something that can be achieved overnight. It’s a continuous effort and we’re engaging and collaborating with our partners and suppliers to make these clever changes in our production, operations and product range.”
