In time for Pride 2021, Polaroid x Keith Haring honors the artist’s visionary spirit and work through a special-edition Polaroid Now camera
In celebration of two cultural forces —PolaroidandKeith Haring — present an exclusive offering of the Polaroid Now camera and Polaroid i-Type instant film marked with Haring’s signature motifs. Inspired by a shared spirit of democratic creativity and designed to spark inspiration at any turn, Keith Haring and Polaroid fans alike can purchase the collection today.
“Ever since the heyday of New York in the ’80s, Keith Haring and Polaroid have had a mutual admiration for each other’s work. Partnering with the Keith Haring Foundation feels so natural it’s almost like a homecoming for us. We are so proud to keep Keith’s legacy alive, which is why we approached this collection of Polaroid products as another love letter to his amazing work,” Marta Martinez, Polaroid Chief Marketing Officer, said.
From drawing on subway walls, to challenging the conventions of the art world, and using his platform for activism, Keith Haring’s legacy and art broke rules and changed the world forever. This project celebrates Keith Haring’s trail-blazing spirit and puts his art in the hands of everyone.
“Keith Haring was one of my heroes growing up. His work’s simplicity, boldness and emotion have influenced my design approach to this day. Haring’s relationship with Polaroid over the years makes this collaboration even more meaningful. We have tried to capture his essence with an iconic product that celebrates Haring’s amazing talent and his love for Polaroid,” Ignacio Germade, Polaroid Chief Design Officer, said.
“Keith Haring and Polaroid are such a perfect fit,” Gil Vazquez, Acting Director of the Keith Haring Studio, said. “The artist and the brand are both so iconic with shared egalitarian values in really promoting self-expression and creativity for everybody. Keith took a lot of Polaroid shots himself, so there is a legacy here that we are really happy to celebrate.”
Designed in red with bold black and white motifs, the Polaroid x Keith Haring camera leans on Polaroid’s iconic heritage of design while incorporating Haring’s striking artworks, creating a meaningful new way to capture creativity and self expression. The accompanying Polaroid x Keith Haring instant analog i-Type film also features Haring’s art and signature on the brand’s classic square frame.
In a world that rushes to digital shortcuts, this exclusive collection pays homage to Haring’s analog world full of playful hand-drawn creations, showing the world that art is made to break rules. Thus, informing our own beliefs that pushing the boundaries of creativity can bring people together regardless of age, gender, race, socioeconomic class, or sexuality.