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Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster

 Salesforce Connections — Salesforce, [NYSE: CRM], the global leader in CRM, today announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections opening keynote today at 9:00 a.m. PT.

As consumers continue to push the limits of what it means to be digital first — from buying cars and groceries online to applying for mortgages on their phones — businesses’ marketing budget is following suit, with online sales reaching over $4 trillion1 and digital expected to hit half of all global ad spend this year.2 Salesforce is helping companies stay ahead of these shifts, powering an average of more than 100 billion Einstein predictions, sending 682 billion emails and delivering a daily average of three million commerce transactions in 2020.

To get more from digital, companies need to create connected experiences and have a complete understanding of their customers’ preferences, passions and needs. New technologies from Salesforce combine data and digital to make this possible — bringing together marketing, commerce, sales and service, so companies can put customers at the center of their digital strategy.

“Being digital first and customer centric has never been more important,” said David Schmaier, President and Chief Product Officer, Salesforce. “With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.”

Marketing Cloud 360: The next generation of marketing
With the next generation of Marketing Cloud, marketers can get to know their customers through a single source of truth to engage with relevancy, humanize every moment at scale with AI-powered personalization to inspire action and loyalty, and optimize overall marketing impact with unified analytics.

“We’re excited to partner with Salesforce to make it easier for marketers to activate and measure first-party data in a privacy-safe way,” said Tript Singh Lamba, Director of Product Management at Google.

“Marketing Cloud has empowered Align Technology to connect with consumers in a more meaningful and frictionless way to meet them where they are,” said Nate Minnich, Vice President – Americas Marketing, Align Technology. “Data from Marketing Cloud helps bring consumers together with our Invisalign-trained doctor customers — what we refer to as the intersection of care. This proprietary data-driven approach can help us reach the potential 500 million consumers globally who could transform their smiles with a trained doctor using the Invisalign system.”

Commerce Cloud 360: The next generation of customer-centric commerce
Commerce Cloud helps companies move beyond a single transaction and create lifelong relationships. New technologies will help companies identify business trends, personalize customer experiences, and simply connect the end-to-end commerce journey, from the online storefront to order management and beyond.

“Data is so critical in everything that we do — from driving efficiencies in the way we take care of our clients, to being more targeted and strategic about our marketing, to thinking about how we create a better experience for our team members,” said Jay Farner, CEO of Quicken Loans/Rocket Mortgage. “If you leverage data properly, you can make everyone’s life better and that’s really our mission.”

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