At Spotify’s Stream On event today, CEO Daniel Ek announced a major global expansion for the streaming service: 80 new markets.
“We’ll be expanding Spotify’s global footprint significantly,” Ek said early on in the event. “This move will make Spotify available to more than a billion people in new markets around the world, with nearly half of them already using the internet.”
That expansion will be across Africa, Asia, Europe, Latin America and the Caribbean, bringing the total number of territories that the company is in to more than 170. Some markets will launch with a smaller number of features and catalog that will then expand over time, in order to get the service into these markets as soon as possible, with more features coming on line moving forward. The list of markets that will be brought along in different ways is not yet available. Nigeria, Ghana, Tanzania and Kenya in Africa; as well as Sri Lanka, Pakistan and Bangladesh in Asia; Jamaica, Haiti, St. Lucia, Bahamas and Trinidad and Tobago in the Caribbean are among the new territories covered.